Campaign architecture
Services, locations, budgets and search intentions organized for clear management.
Google Ads management in Quebec
Turn Google searches into business opportunities.
Your customers are already searching for your services. Impact Digital builds, optimizes and measures campaigns designed to capture that demand at the right moment.
Google AdsGoogle Analytics 4Google Tag ManagerSearch Console
The business problem
Clicks without business insight become expensive.
Visibility is only the beginning. You need to understand which searches create relevant opportunities and where the journey loses value.
Keyword research
Commercial intent prioritized, with negative keywords to reduce irrelevant traffic.
Conversion tracking
Forms, calls and other valuable actions measured beyond the click.
Ad messaging
Messages aligned with the search and the promise on the landing page.
Ongoing optimization
Queries, costs, ads, devices and locations reviewed using observed data.
Transparent reporting
Clear explanations of what changed, what was learned and what comes next.
The Impact method
A campaign built as a complete system.
Research → ad → page → conversion → business decision.
01
Understand
02
Structure
03
Measure
04
Optimize
05
Explain
FAQ
Before investing in Google Ads.
How much should I invest?+
The right budget depends on search demand, competition, geography and the value of an inquiry.
Can you take over an existing account?+
Yes. We first review its structure, keywords, ads, targeting and measurement.
How do you measure performance?+
We track valuable actions such as forms and calls, then review costs and signal quality.
When will we have useful data?+
Initial data can arrive quickly, but serious optimization requires enough data and several adjustment cycles.
Is Google Ads right for every business?+
No. Demand, margins, competition and the ability to follow up must be assessed.
Who owns the account?+
Your company retains ownership of the advertising account and its data.
Do you build landing pages?+
Yes, when the current journey weakens clarity or conversion.
Do you guarantee results?+
No. We do not promise a specific number of leads, conversions or ROAS.
See what customers find when they search for you.
Book a 20-minute conversation about your Google presence.